According to data from Pew Research’s State of the News Media 2015 Podcasting Fact Sheet, podcasting awareness amongst Americans ages 12 and over is now up to a staggering 49%. If you are one of the multitude of marketers hungry to jump aboard the podcasting train to help grow your audience, you’ve definitely come to the right place. Following are five must-have iOS podcasting apps that should be on every marketer’s digital device:
Available from Georg Holzmann, the Auphonic iOS app is another post-production podcast tool you’ll want in your audio marketer’s arsenal. This handy app lets you record in multiple formats including MP4, WAV, Opus, FLAC, and ALAC. You can share your completed files on numerous platforms including SoundCloud, Amazon S3, and Dropbox. With multiple features like low-frequency noise reduction, meta data management, and loudness normalization (ATSC A/85 and EBU R128), this is one podcasting app you can’t afford to miss (it’s free!).
Offered by iCubemedia, the Audio Memos app lets you record and edit on your iPad and iPhone. You can trim your audio files, attach text overlays to your recorded material, and backup your files to cloud storage options like Dropbox and Cloud.
Available from Spreaker, the Spreaker DJ application is like having a sound mixing engineer living inside your iOS device. Mix audio files, broadcast live podcasts, and automatically share your audio content to social media sites like Facebook and Twitter. You can even mix your recorded podcast material with content and sound effects from your iTunes files.
Available from Fran Acast, the Acast app adds additional content to podcasts. Listen to your favourite podcasts and enjoy accompanying video, images, and recommended reading. You can listen to an entire feed of podcasts and follow your favorites just like on Twitter.
Offered by Jamawkinaw Enterprises, the Downcast app is an excellent choice if you want to discover and download podcasts without having to sync your new finds to your iTunes files. You can search for both video and audio casts, subscribe to new finds, import audio files, and search for old episodes of casts you enjoy.
Capitalizing on the podcasting boom is made easier when you have the right tools in your arsenal. Whether you add podcasting downloads to your website or offer episodes as links within your email newsletters, connecting with your mobile audience via audio content is a huge trend you should consider integrating into your marketing efforts. Do you think you will be downloading any of the above-listed iOS podcasting apps to your iPhone or iPad?